Mulliez Family, Group Auchan, Association familiale Mulliez (AFM)

Antoine Mayaud

chairman of the family Equity fund, “CreAdev”, which would assist family or non-family young entrepreneurs

father of four, with 7 grandchildren, trained as an agricultural engineer, spent the first 12 years of his career working within this field in Morocco, then western Africa and last in France. At the age of 35, he joined Danone where he worked for 13 years as responsible for their industrial organisations in France, Italy and finally all over Europe. In 1994, while still at Danone, he was elected by his family to the family board until 2010. When re-elected in 1998, he decided to concentrate fully on the AFM in two fields: First, as chairman of the family Equity fund, “CreAdev”, which would assist family or non-family young entrepreneurs, hence promoting the entrepreneurial spirit and helping to develop the AFM portfolio. Secondly, he wanted to help develop the “affectio societatis” (get family and their enterprises to keep as close as possible to one another) through training, education and by involving as many of them as possible as non-executive directors or employees in the businesses affiliated to the AFM. Mr Mayaud was also chairman of Pimkie group, a business leader in the field of women’s fashion, from 2004 to 2009.