Commercial Director, Nowel Sp. z o.o.

Karolina Zajezierska

Since joining Nowel in 2013, she represents the 4th generation working within the family business. First as a Key Account Manager and now as a Commercial Director she is responsible for domestic and foreign sales of pre-baked frozen bakery products, as well as developing and maintaining strong relationships with the company’s key clients. She supervises the operations of the Commercial Division, co-creates and implements the company’s trade policy, and develops the company’s portfolio. Thanks to sound knowledge and understanding of the global bakery products market she is able to craft and execute successful trade plans. In her work she always puts the client first, starting from thorough understanding of his needs and constantly searching for the best and most efficient ways of fulfilling them. Working closely with Nowel’s strategic clients, she developed new product ranges in order to meet the requirements of international consumers. Always keen on new business opportunities she introduced Nowel’s products to numerous foreign markets.

Prior to joining Nowel worked at BrandLab – a Public Relations and communication advisory company where she executed various projects for Polish and international companies. In years 2010-2012 worked as a journalist at Wprost – a major Polish weekly news magazine where she covered business and economy related topics.