President of the Management Board of Nowel Sp. z o.o.

Elżbieta Zajezierska

Expert in the bakery industry with over 30 years of experience in building the position of the largest enterprises on the Polish bakery market. She re-oriented her family business towards new solutions. Inspired with modern European trends, she developed a team, which was the first in Poland to start manufacturing frozen bakery products. Today, this strategic decision is regarded as an important milestone in the history of the sector. This concept helped revolutionise the family business and set the course for other Polish bakery goods manufacturers.

As President of the Management Board of Nowel, Elżbieta Zajezierska is responsible for comprehensive management of the company, which, since 2010, has been focusing exclusively on the development of a range of frozen bakery goods, increasing production levels and establishing trade relations with the largest retail chains in both Poland and Europe. Today, the company managed by Elżbieta Zajezierska is one of Poland’s leading manufacturers of frozen bakery products with two modern facilities (in Legionowo and Michałów-Reginów), an annual production of over 52 thousand tons and annual revenues of PLN 140 mln.

An unquestioned expert in foreign and domestic trade, for many years Elżbieta Zajezierska also held the position of Commercial Director at Nowakowski Piekarnie. Her responsibilities included managing the activities of the sales department and coordinating cooperation with all company’s customers, as well as introducing the company’s products to major retail chains entering the Polish market at that time (Tesco, Kaufland, Carrefour, Auchan, Géant, Biedronka).

Elżbieta Zajezierska graduated from the Faculty of Chemistry at Kielce University of Technology.